Take me to the river

Now being a dive instructor and and ex-Sony employee, I love this. Diving and gadgets? whats no to love?

Some retailers believe that it's important to make their stores easy to find. They'll even pay a premium for space in popular malls or streets with lots of foot traffic. Sony is taking a different approach with its Xperia Aquatech Store, which is underwater. 
 

This is a marketing gimmick to drive home the point that Sony makes waterproof devices, but it's an admirably over-the-top (or, I guess, under-the-sea?) approach. The Xperia Aquatech concept store is only open 4 meters underwater in Dubai for three days.

Sony provide scuba training, dive guides and a boat to help people reach the store.
Link: HERE